yello
We created a unique, dynamic and lively website like us.

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The Project

As freelancers we wanted to develop a brand identity that reflects our work culture, values and attitude towards both business and life.

We tasked ourselves to design our logo, website and anything Yello related. We created everything from scratch to make it unique, dynamic and lively like us.

We earned Honourable Mention from Awwwards for this project.

Client

Yello

Industry

Advertising/Portfolio

Service

Web Design

UI / UX Design

Responsive Web Design

Conversion optimization

HTML5 & CSS3

The logo

We believe successful design process starts with sketches. But clearly a logo is likely to need more sketching than a website. So we did. We worked through multiple ideas and searched for the best presentation of those ideas. We wanted to design a logo that best reflects our brand personality; dynamic, warm and smart. We finally agreed upon the sketch that define our identity with script fonts with dynamic curves which shows how groovy we are

Colours & Typography

To make our brand unique and memorable color and typography. As our name suggests, we chose a pure yellow. And to complement we used very dark bistre and gray colours. Font selection is essential when designing for digital, we used 2 different fonts with large families.

Identity Development

Logo is the beginning of the brand identity. After finalizing our logo we designed all our communication tools from business cards to website in a way that sends a unified brand message.